Top 5 Data Visualization Tools
Struggling to decide which visualization tool to use? Check out this article for a summary of 5 of the best!

The data visualiaztion industry was expected to be worth $8.85 billion in 2019 by Fortune Business Insights. Market value is anticipated to reach $19.20 billion by 2027, growing at a compound yearly growth rate of 10.2%.
Data visualization is required in any organization that is data-driven. It transforms data into graphics, making it simpler to understand, take in, and use when making crucial business decisions. Your team gains useful insights through data visualization that they might not have discovered otherwise.
We've researched the best data visualization tools for small businesses out of the many that are currently available. These tools need to be adaptable, simple to use, and give you a choice of data visualization options to meet your business goals.
What Are Data Visualization Tools?
Google Charts, Tableau, QlikView, PowerBI, Datawrapper, Infogram, and ChartBlocks are a few of the top data visualization tools. These tools should support a range of aesthetic styles, be straightforward and quick to use, and be able to handle a sizable amount of data.
Every day, data is becoming more and more crucial. Any organisation can appreciate the value of data when making critical decisions. Data visualization is catching people's interest for the same reason. There are sophisticated software programmes and modern data visualization tools available. A piece of software used to visualise data is called a data visualization tool. Each tool has a different set of functionality, but at their most basic level they all let you input a dataset and modify it graphically.
The technologies for data visualization that are now on the market all share some characteristics. Their ease of use is their primary benefit. You will most likely come across two different kinds of software: those that are simple to use and others that make it very tough to visualise data.
Some are built in user-friendly ways, have good documentation, and tutorials. Regardless of their other attributes, some people are lacking in some areas, which keeps them off any list of the "best" tools. The software's ability to handle vast volumes of data and a variety of data types on a single display is the one thing you must confirm.
The more advanced software can also produce several kinds of maps, graphs, and charts. There will undoubtedly be competitors in the market who will offer the facts somewhat differently. Some data visualization software programmes excel at producing a specific type of map or chart. These tools rank among the "best" ones that are offered. Then there are financial considerations. While a higher price does not automatically rule out a tool, it must be supported by more features, support, and overall value.
1. Tableau
Tableau, one of the most popular tools for data visualization, provides interactive visualization solutions to more than 57,000 businesses.
Tableau effectively generates visuals and graphics from sizeable, dynamic datasets used for artificial intelligence, machine learning, and Big Data applications. It offers integration for sophisticated databases like Teradata, SAP, My SQL, Amazon AWS, and Hadoop.
Tableau Pros
- Simple to use
- Exceptional visualization capabilities
- Allows for connecting to a variety of data sources
- Superior performance
- A knowledgeable community and support base
Tableau Cons
- The cost is a little bit higher than average
2. Google Charts
The ability to create graphical and pictorial data visualizations has made Google Charts, one of the key players in the market for data visualization, famous. Google Charts is coded with SVG and HTML5. Zooming is an option in Google Charts, which also offers customers unparalleled cross-platform compatibility with iOS, Android, and even older versions of the Internet Explorer browser.
Google Charts Pros
- Beautiful visualizations
- Compatibility with products from Google
- User friendly platform
- Data integration is simple
Google Charts Cons
- The export function needs to be improved.
- Inferior tool demos
- Lacks the ability to be fully customised
- The need for network access for visualization
3. Microsoft Power BI
Microsoft's user-friendly data visualization tool, Power BI, can be installed on-premises or used with cloud infrastructure. One of the most comprehensive tools for data visualization is Power BI, which works with a wide range of backend databases, including Teradata, Salesforce, PostgreSQL, Oracle, Google Analytics, Github, Adobe Analytics, Azure, SQL Server, and Excel. Beautiful visuals are produced by the enterprise-level application, which also provides real-time information for prompt decision-making.
Power BI Pros
- Integrates readily with current applications
- There is no need for expert technical support
- Compatible with items from Microsoft
- Rich, personalised dashboard
- Neither a speed nor memory limit
- Superior security
Power BI Cons
- Cannot work with varied, multiple datasets
- Heavy CPU usage
- Desktop version not compatible with Mac
4. QlikView
Qlikview, a world leader in data visualization, offers services to more than 40,000 customers across 100 nations. The data visualization tool from Qlikview has a number of useful features, such as analytics, enterprise reporting, and business intelligence capabilities, in addition to providing quick, customised representations.
QlikView Pros
- Friendly user interface
- Attractive, vibrant visuals
- Efficacious upkeep
- Cost-effective vs other competitors
QlikView Cons
- RAM restrictions
- Excludes the "drag and drop" functionality
- Mediocre client service
- User interface needs improvement
5. Zoho Analytics
Users of the data visualization tool Zoho Analytics can import data for in-depth analysis from a wide range of data sources. Users may build intelligent reports and dashboards using a drag-and-drop interface and a variety of data visualization tools.
Users can work together with their coworkers on reports and dashboards, and they can choose what other people can see and do with the reports that are given to them. Reports and dashboards can be sent through email or embedded on websites. It even has a free plan and connects with other Zoho programmes.
Zoho Pros
- Sign up in under a minute
- Offers a no-cost option
- Provides a 15-day trial period for premium plans
Zoho Cons
- Additional fees apply for premium support
What do I Look for in a Data Visualization Tool
When selecting a data visualization tool, the most crucial factors to take into account are how simple it is to learn and use, whether it provides access to a variety of graph and chart types and that they are understandable even to beginners, whether the tool allows you to export your data into different formats, whether it can handle a variety of formats, whether it is interactive, whether it offers plugins, and whether it supports a variety of devices.